When people go into an online business for themselves, they think that they can just throw up a website, pay for the domain name and they will become and instant Welcome:www.super2saler.com
They are as much about branding as everything else is. It is important to get a brand for your company so you are not just another unprofessional website that has been thrown up and forgotten about.
You might even want to hire a company to do the branding and build the website for you. This should be a company that has experience in building websites and brands for businesses. They need to be able to make the site look very professional because that will be the face of your company.
The next thing you need to do is design a logo to represent the company. You can have the design company do it for you because they will make it look more professional but make some of the design decisions yourself and have an idea in your head about what you want it to look like.